Saturday, October 16, 2004

So You Got Your Blog, Now What?



So you got your free blog and if you've used blogger, Google will index it for you but you know what, that's not enough. After you get your blog, simply go here and cause a traffic explosion to it: Click here now to access the site.

Read other peoples' blogs and they read yours...plus get a chuck of their traffic for your own blog. Very nice. Try it, you will like it.

The trick with traffic is to make use of as many tools as possible. Of course, you can be selective. Don't waste time on programs that don't work. This one does.

10 Things You Can Do TODAY To Increase Traffic To Your Web Site



Are you doing everything you can to increase traffic to your web site? Well, check this list of no-cost/low-cost things you can do RIGHT NOW to find out. Then get started developing your web site traffic so you can sell more products/services -- today!

1) Develop a Traffic Attitude

Most people are approaching the web passively. They put up a web site. They wait. Nothing happens. They complain. Or even, ridiculously, pull off the web, like it's theweb's fault that 60 million people didn't drop by before breakfast. If you want traffic, you've got to work for traffic. That means developing the TrafficAttitude. This attitude consists of the following parts:
recognition that the web doesn't promote itself, determination to master web promotion, decision to find every conceivable means of building your traffic, and use them all -- every single day!!!

2) Post -- Daily

Did you post today? Yesterday? The day before? Probably not! There's a problem right there. I'm a 365-day-poster. I post every day whether I feel like it or not. Reason? Because
you can get unlimited postings and they're free . Y could get a steady stream of prospects. By working with these prospects properly you get a steady stream of qualified prospects and, ultimately, sales. In other words, postings work.

The key?

Developing client-centered benefits for your postings. Push BENEFITS, not features. Making sure that each heading in your posting leads with that benefit. . Also making sure that the body of the posting further develops your main, orsubsidiary benefits, while providing all the means necessary for your prospects toconnect with you NOW.

Postings work because they excite prospects with the value/benefit that you haveavailable... and provide these prospects with everything they need to know to connectwith you.
On days when you don't post, you're thwarting your own traffic. Not smart.

3) List Free Classifieds -- Daily

There are so many places on the Internet to get free classifieds, it's staggering. How to find them? Easy. Go to AltaVista or Yahoo or HotBot or any of the other search engines and enter "Free classifieds." Hundreds of places will come up.
Now start reviewing them looking for the right places for what you're selling. Then list. Set yourself an objective, five a day is good. Use your scrap time. This mindless work; do it when you're not at your mental peak.

Note: free classified ads at most Internet sites expire after a certain amount of time. That's why you have to keep returning to renew your free ads. When we set up the CashQuest search engine at Worldprofit, we decided to end this silly procedure. Your 50-word classified at CashQuest is not only free... it's unlimited! No popping back every 30 days to renew, or forgetting to come back and loosing it! That's why you should post with CashQuest first. Just visit http://www.worldprofit.com/. Click on CashQuest and your UNLIMITED FREE ADVERTISING starts at once!

4) Take Advantage of Free Links

While you're looking for free classifieds, you're also going to find places that provide free links. What's the difference? Classifieds and space ads provide information enabling the prospect to connect with you. Ordinarily you get to say more, but there's no point and click connection to your site. On the other hand, with a link, all you've got to do is click on the link and the prospect is immediately connected to your site.

When you add a link, you're usually allowed a few words (a dozen or less) to describe it. Think about these words carefully. What you want to post is a BENEFIT, not just a descriptive feature. In other words, what's the prospect going to get when she visitsyour site? The better the benefit, the more visitors you'll get!

5) Take Advantage of Paid Links

Everybody likes the free stuff, but there's something you should know. Many of the free sites get miniscule traffic, as you can see in an instant from their traffic counters (if they even dare to post one). That's why you should also use paid links.
You want to be associated with high traffic malls and web sites that do extensive on- and off-net advertising. If the company is aggressively advertising its web properties and bringing in traffic, and if they reach the kinds of people you want to reach, why, then, you need a link -- even if you have to pay for it.

When looking at such companies, ask hard questions about just how they develop their traffic. At Worldprofit, for instance, our traffic-building advertising program issecond to none. We aggressively use full-page and other sized ads in dozens of publications . our quarterly 100,000 circulation Sales & Marketing Success Card Deck and manyother card decks . Our quarterly 155,000+ Sure-Fire Business Success Catalog . four internationally syndicated columns reaching well over 2 million people monthly,and a complicated nexus of deals, understandings, and relationships with companiesworldwide offering various promotional vehicles. What's more we advise all our advertisers on how to build their traffic... and you benefit from what they do, too! It's collectively beneficial.

If you did this yourself, it would be prohibitively expensive. By comparison, paying just $199.95 a year for a Worldprofit link enables you to benefit from all this at a fraction of the cost. Be clear that any company asking you to pay for a link does as much forsuch a low price!

6) Add Your URL To All Marketing Communications

It staggers me how many opportunities for web promotion pass every single daywithout being utilized. Look at your business cards, card deck cards, space ads, yellow pages ads, brochures, flyers , the envelopes you mail in, etc. Have you got your URL on them... or are you literally throwing away promotional opportunities every time you think you're "marketing"? If you want traffic, make sureeverything you use promotes your URL.

7) Don't Just Promote Your URL... Also Promote The Chief Benefit Of Visiting Your Web Site

The next time you have a chance, utter your URL to a prospect and see what happens. I already know. You'll get a quizzical look, maybe worse. Why? Because URLs per se aren't motivating.

That's why if you're smart you'll not only put your URL on all your marketing communications but will also insist on presenting the chief benefit of visiting your site, too.
You see, on every single marketing communication you use -- I don't care whether it's a tee-shirt or a four-color brochure -- you need to present the most importantclient-centered benefit of your site... as well as the means of accessing it, the URL.

Thus, include chief benefits like this,

Lose 30 pounds in 30 days! . Make $100,000+ in commodities this year! . Reduce your travel costs everywhere you go! . Benefit from over 1/4 MILLION visitors a month!

Get the drift? Lead with benefits... follow with features (the URL address). Both areessential to traffic building.

8) Develop A Response Template

Are you annoyed by unsolicited e-mail? I was, too, until I got smart about it. I figured these people were just a new kind of prospect. Thus, I developed a series of response templates in which I made the benefits of what I was selling very plain. Such a response template should include an offer, benefits of what you're selling, product/service descriptions, client-centered testimonials, complete purchase information, and, of course, complete information about your web site!

In other words, a response template is the best kind of client-centered marketing communication.

9) Send The Response Template To Every Unsolicited E-Mail You Receive

When you wake up in the morning, go through all the unsolicited e-mail you get and instead of just trashing it, send your response template. Just by clicking a button you'll be getting YOUR information into the hands of new prospects. Sure some of it is going to bounce back to you right away because you may be answering an auto-responder. Not to worry. Marketing is and always will be a numbers game.

If you've got something the prospect wants, something that's rich with benefits and offers real value, then that prospect is going to respond... no matter how you heard about him (or how he connected with you) in the first place. This method is more socially responsible than sending the kind of response hate mail that so many people unaccountably find acceptable. And, yes, you will increase your site traffic and make sales -- so long as you promote the value of your site and the substance of yourofferings in every response template you create.

10) Don't Slack Off

It's easy to be lazy. Sloth is seductive. But when you stop building traffic, you start cutting the value of your Web site. That's not my way... and it shouldn't be yours. Building traffic on the Internet is an exciting, high energy game. With very valuable pay-offs. Which get bigger every day.
A recent interview on "Adam Smith" on the Public Broadcasting Network with senior Microsoft officials show-cased the Chief Technologist of Gates' galloping giant predicting that within 5 years (at the most~!) traffic on the Internet would be 100 TIMES what it is today! Indeed, he went further, to say that the growth of the Internet was being "undervalued" by industry experts.

What does this mean? A traffic, and by extention, a sales bonanza for you... if, and only if, you'll do what's necessary to make sure that a growing percentage of this burgeoning traffic gets to you and your web site.

In other words, get crackin'. And keep this report prominently displayed so you'llremind yourself of all that you can do... and all the benefits that result when you do it!
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9 Myths of Internet Advertising



9 Myths of Internet Advertising

First, find out what you must know about advertising on the World Wide Web.
It's difficult these days to turn on the television or pick up a newspaper without hearing some discussion about the Internet. But while the "experts" are busy forecasting and debating about the Internet as a marketing tool, millions of independent thinkers have seized the unique opportunity and exposure the Internet offers, to sell everything from self-published literary works to networking opportunities and more! But there comes a time when you have to cut through the fat and gristle to get to the meat beneath. Let's look at some of the myths about Internet advertising.

Myth # 1

You need a computer to advertise on the Internet.

You don't need a computer to advertise on the Internet. The only time a computer becomes necessary is if you want to design and load your ad yourself; if you want to go online and see your home page; or if you want to make use of electronic mail to receive and respond to prospects. Internet advertising services are popping up everywhere and can relieve you of the requirement of owning a computer yourself. Advertising services can create an ad or a home page for you that can be as basic or as elaborate as your budget allows. However, you will need to do some homework to make sure you get the best value for your money when selecting which service to use to get the best results.

Myth # 2

It costs a huge amount of money to advertise on the Internet.

Perhaps at one time it did cost a lot to advertise on the Internet and no doubt there are many services still charging exorbitant rates. But it no longer costs an arm and a leg to place an ad or get a home page on the World Wide Web. Be a wise consumer, shop around, compare prices and services and be sure to ask about hidden or ongoing monthly fees. A reasonable price is about $10 - $50 per month.

Myth # 3

Internet advertising doesn't work.

Now is the time to get on the Internet. Particularly if you intend to market a product or service. Internet advertising does work if you have done your homework, selected the best location, and are using a marketing strategy. One of the keys is to set up your ad in a Mall or theme site where a large traffic flow has already been established, thereby increasing the "hits" or visitors to your site. Compare it to this analogy. Which do you think is going to be more profitable, setting up a store in an urban retail mall, or establishing a store on a dead end road in the outback? The Internet is a mighty big place and you can easily get lost and waste your money if you aren't wise about where and how you advertise. Of those people who say Internet advertising doesn't work, we would bet that the majority have compromised effectiveness by paying 5 bucks for a lame hodgepodge they call a "home page" without any thought whatsoever to location and promotion. In short, their page is indeed on the "Net" but no one knows it's there! In this situation it would be a miracle if it did work!

Myth # 4

All Internet Advertising Services Are Equal

With all the information floating around today, just about any one with a computer and knowledge of programming code can create a home page and put it on the Internet. Of course the old adage "you get what you pay for" applies. Determine exactly what you are you going to get with the service you select. Get the advertising service's web address and go and check out their site for yourself. Once at their site, see how the advertisers are listed, is the site organized and logical. Determine what you can do with your site once it is up, specifically; can you make changes to your page once it is up, what about graphics, color, hyperlinks, customer service, promotion of your site, registration with search engines, and on and on. If you pay $5 for a home page you'll get (with some luck), maybe a $5 return. It is worth your time to invest your money wisely with a service that is going to provide you something in return.

Myth # 5

If I place my ad or get a home page on the Internet's World Wide Web 250 million people will see it.

This is perhaps the biggest myth of all. Here is the reality. Yes there are an estimated 250 million people regularly surfing through cyberspace but not all of them will see your ad. Just like running an ad in a national newspaper with a 100,000 circulation doesn't guarantee that your ad will be seen by all 100,000 readers. What it really means is that you have a potential audience of 130 -250 million. The actual reach of your home page to all of those users is a percentage of that number and depends largely on where your site is located and how it is promoted.

Myth # 6

If I place my ad with an advertising service they will promote my home page for me and will generate traffic to my page.

Very few Internet advertising services are doing any kind of promotion of their own site and therefore their customers' home pages. The unwise or gullible consumer is easily convinced that just being on the net guarantees them an audience of 250 million. The uninformed fail to ask about web site promotion, after all aren't 250 million Internet users worldwide enough to generate a response? Wrong. If the advertising service you have selected isn't promoting their site both on and off the Internet, you will have the equivalent exposure of a lonely sign post in a vacant weedy lot.

Myth # 7

After I place my ad on the Internet my job is done.

Placing an ad on the Internet is only the beginning. For you folks who think it's as easy as placing a home page and then sitting back to collect the revenue, think again! An ad on the Internet should complement other forms of advertising that you do. Your URL (web site address) is as important as your phone number. Use it everywhere that you would use your phone number and postal address whether it be giving someone your business card, sending a sales letter or running a TV spot. Have you seen a Toyota commercial lately or an MCI commercial? Pay attention next time one comes on the tube and you will most likely see their web address as part of their glitzy mega dollar television commercial. Now don't get defeated and jump to the conclusion that Internet advertising is not worth it for the little guy. Advertising on the Internet is an excellent way for every business, big or small, to advertise products and services. But the jig doesn't end there. You must select the right service for you by addressing the points outlined here.

Myth # 8

Search engines guarantee that my web site can be found on the Internet

Search engines are one way that prospects can find your ad or web site. There are hundreds of existing search engines, and only a dozen or so are really good. The chances of a prospect finding the right search engine where you are registered is slim. There are of course the major search engines like Google, Yahoo and MSN which offer you a better chance of being found. If the advertising service you are considering offers home page registration, then by all means get it done or if you can, do the registration yourself. Registration with the major search engines is a great idea, however, you can also increase the chances of your home page being found among the millions of home pages on the web through your own resources. Specifically:

1) Choose an advertising service that promotes the location where your site is located.

2) Do your own extensive promotion by including your web address on all of your existing marketing materials including direct mail pieces, package stuffers, letter head, display ads etc.

3) Post announcements to news groups related to the topic of your web site. A word of caution: be aware of what is and is not acceptable by way of postings in a specific news groups before you wade in announcing your site. Avoid blatant postings "My home page is amazing come see!" Instead try something like this "FREE 10 page report on "How To Promote Your Home Page For FREE on The Internet" to the first 100 Respondents http://www.worldprofit.com/"

Myth # 9

The Internet is just a load of hype and will die off soon to go the way of the 8 track tape and the pet rock.

The Internet is here to stay and will continue to grow and expand. Over two thirds of the fortune 500 hundred companies are already advertising on the Internet. This is simply a phenomena that is not going away as businesses embrace this technology with a passion never before seen. Unique to the Internet is the fact that the small player or business person is on equal footing with the corporate giants. The mega companies with the huge advertising budgets do not have the same marketing clout on the Internet as they do in the print media. The playing floor is level and the door is open and ready for aspiring entrepreneurs.

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