Saturday, September 18, 2004

Selling Ice Cubes In Alaska?

One of the important things to learn about marketing is choosing your "markets" carefully and avoid wasting time with dead-end efforts. It's a good idea to learn as much as possible about the demographics and behavior of the niche markets you're targeting.

For example, if you have a product that helps webmasters, chances are most of them already know about it anyway. So you're bound to run into a brick wall.
For example trying to promote a product that has "affiliate tiers" to other "online marketers" can prove to be a waste of time. Why? Because by the time something "hot" hits cyberspace, most of the online marketing crowd is already preparing mailings to their opt-in lists. You may get a newbie here and there, but for the most part, the super affiliates and others have the same information you do.

It's best to branch out to a different potential customer base, with a different line of products altogether. Market to customers who need the product more than worrying whether you get a commission or not. As in the case with Clickbank, many affiliates will simply replace your CB ID with theirs and claim a commission instead of you. It happens all the time. I have found one program that seems to help, at least with the least experienced of the greedy crowd. Download the Report on it here.

There a couple of exceptions to this commentary, in my view. 1) When you own a product that you want to sell to other online marketing folks. 2) When you have a recognized name to the extent that other marketers want to "follow" your lead. So in a sense, the more widely recognized you are, the more people will likely buy from your link without a second thought. Many people online want to attain that "guru" status because with that you get more followers and consequently more cash. Some become famous by virtue of what they produce others by virtue of self-promotion.
There are some guys out there producing some killer applications such as Marlon Sanders and Armand Morin. These are two of my favorites. But there many others out there with a huge following. So, the saying: "lead, follow or get out of the way" might apply when it comes to marketing to other online marketers.